INSTAGRAM MEMO

RACE/RELATED INSTAGRAM ANALYSIS AND RECOMMENDATIONS

In this assignment, I looked at the @racerelated Instagram account, a sub-account of the New York Times brand that serves as  an extension of the Race/Related newsletter. I wanted to come up with a stratagie plan to raise engagement and interaction rates of the posts to ensure that the Instagram account served as an opportunity to foster a community that discusses race and ideas connected to it. @racerelated stands to be a hub for conversation, a home for visual storytelling and an invitation to explore race and how it is lived today. Word count: 3078